Highlights

Skip & Co. offers:

• Writing
• Market Research
• Public Relations Counsel
• Media Planning

Did You Know?

The current slowdown in the Jacksonville MSA was foretold by a drastic drop in population for Duval County. The MSA’s largest county dropped 5.2% between 2007-2008. Clay’s growth ground to a standstill. Only St. Johns, which added 4.37%, continued the hot growth pace of the decade. Bureau of Economic and Business Research/US Bureau of the Census.

News to Use

Recession Got You Down? Marketers Want to Help

With Headlines Mired in Gloom and Doom, Flurry of Ad Messages Tries to Tap Into Consumers’ Need for Hope

By Jean Halliday

Published: May 12, 2008

DETROIT (AdAge.com) — Don’t worry. Be happy.

So advises Ian Beavis, exec VP and exec global client director at Aegis Group’s Carat. He believes advertisers are hammering away too much on the negatives in their marketing these days. The media agency’s qualitative research, conducted with thousands of Americans across the country three weeks ago, revealed that “people are weary of hearing about one-sided, negative economic news,” he said.

“Americans by nature are a very optimistic bunch of people,” said Mr. Beavis, who happens to be a native Australian. Carat found, he said, that while consumers aren’t Pollyanna-ish about the nation’s state of affairs, they are looking for more hope and optimism.

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