Welcome to Skip & Co.

Welcome to the wonderful – and sometimes intimidating and confusing – world of marketing communications and research. The purpose of Skip & Co. is to take away the mystery of marketing communication. Our specialty is helping you, whether it’s by taking a dispassionate, research-based look at how you’re spending your advertising dollar, or by helping you build a cost-effective image or advertising campaign or by crafting an employee communications program that boosts morale and productivity.

Whatever your communications or research needs, Skip & Co. will bring to bear a lifetime of successful experience to help you. Call or e-mail us today.

Did You Know?

The current slowdown in the Jacksonville MSA was foretold by a drastic drop in population for Duval County. The MSA’s largest county dropped 5.2% between 2007-2008. Clay’s growth ground to a standstill. Only St. Johns, which added 4.37%, continued the hot growth pace of the decade. Bureau of Economic and Business Research/US Bureau of the Census.

News to Use

Recession Got You Down? Marketers Want to Help

With Headlines Mired in Gloom and Doom, Flurry of Ad Messages Tries to Tap Into Consumers’ Need for Hope

By Jean Halliday

Published: May 12, 2008

DETROIT (AdAge.com) — Don’t worry. Be happy.

So advises Ian Beavis, exec VP and exec global client director at Aegis Group’s Carat. He believes advertisers are hammering away too much on the negatives in their marketing these days. The media agency’s qualitative research, conducted with thousands of Americans across the country three weeks ago, revealed that “people are weary of hearing about one-sided, negative economic news,” he said.

“Americans by nature are a very optimistic bunch of people,” said Mr. Beavis, who happens to be a native Australian. Carat found, he said, that while consumers aren’t Pollyanna-ish about the nation’s state of affairs, they are looking for more hope and optimism.

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