Welcome to the wonderful – and sometimes intimidating and confusing – world of marketing communications and research. The purpose of Skip & Co. is to take away the mystery and mumbo-jumbo with which market researchers, advertising experts and public relations specialists cloak themselves to make you think they’re smart. Our specialty is helping you, whether it’s by taking a dispassionate, research-based look at how you’re spending your advertising dollar, or by helping you build a cost-effective image or advertising campaign or by crafting an employee communications program that boosts morale and productivity.
Whatever your communications or research needs, Skip & Co. will bring to bear a lifetime of successful experience to help you. Call or e-mail us today.
The Jacksonville market had been growing at a rate of some 500 new residents per week, until the current slowdown, according to data from the Bureau of Economic and Business Research at the University of Florida.
Recession Got You Down? Marketers Want to Help
With Headlines Mired in Gloom and Doom, Flurry of Ad Messages Tries to Tap Into Consumers’ Need for Hope
By Jean Halliday
Published: May 12, 2008
DETROIT (AdAge.com) — Don’t worry. Be happy.
So advises Ian Beavis, exec VP and exec global client director at Aegis Group’s Carat. He believes advertisers are hammering away too much on the negatives in their marketing these days. The media agency’s qualitative research, conducted with thousands of Americans across the country three weeks ago, revealed that “people are weary of hearing about one-sided, negative economic news,” he said.
“Americans by nature are a very optimistic bunch of people,” said Mr. Beavis, who happens to be a native Australian. Carat found, he said, that while consumers aren’t Pollyanna-ish about the nation’s state of affairs, they are looking for more hope and optimism.
Read More…